ARI’s Director of Dealer Education, Bob McCann provides an in-depth discussion on how to optimize your online inventory. Is every piece of major inventory that's on your showroom floor fully represented on your website and third-party sales channels? If not, you're missing a major opportunity to drive the leads that drive your business. According to MIC figures, 69% of the average dealer's sales can be attributed to new and used unit sales. Layer on the fact that according to a 2013 GE Capital Retail Study, a whopping 81% of shoppers research major purchases including powersports vehicles online before they ever come in store, and it becomes pretty clear why fully representing your inventory online is crucial. Learn how you can optimize your inventory on your website and across major third-party sales channels without dedicating hours a day.
