As a leading provider of websites and digital marketing services for powersports, marine, outdoor power, RV, home medical, automotive, and tire and wheel dealers, the team at ARI Network Services is interested in learning more about how you combat the challenges you face on a daily basis, many of these arising due to today’s increasingly digital retail world.
This past fall, ARI Network Services launched a 20-question Dealership Assessment in order to gain a better understanding of whether dealers and providers are taking advantage of all the key digital marketing channels that are available to them.
While we anticipated some of the results, others surprised us. In our upcoming webinar, Win the Race to Digital Marketing Success, we’ll share the results of the survey as well as some insights and advice based on more than 30 years’ experience as a technology provider. You may discover that, like many of your peers, you may be missing out on opportunities to capture in-store shoppers who start their buying journey online.
OUR BIGGEST TAKEAWAYS?
For the most part, dealers are making good progress on building up their Online Lead Generation Playbooks! A huge 82% of dealers say their website is mobile-friendly – a great step in the right direction. Multiple consumer surveys have reported that a majority of users won’t recommend a business with a poorly designed mobile site.
However, there is still a lot of opportunity for dealers to spend their marketing budget more wisely and see better results in return. With only 36% of respondents saying they set time-bound sales and marketing goals on a regular basis and plan ways to meet them, a majority of dealers are not planning or measuring their marketing efforts. Setting your goals is the first step to digital marketing success!
Interested in hearing the full list of results and seeing how your marketing efforts stack up against your peers? Register for our Win the Race to Digital Marketing Success HelpForce webinar today to get our expert feedback and actionable advice that will help boost your digital marketing efforts and make the most of your marketing budget!
Haven’t taken out 20-question digital marketing assessment? There’s still time! Click here.