Now more than ever, shoppers are turning to search engines, third-party sales sites, social media, review sites, apps and the ever-expanding list of digital marketing channels as their primary sources to make their purchasing decisions and find dealers. But not all online shoppers are created equal. It’s vital that you are able to connect with a wide variety of shoppers at every stop they may make along their buying journey. In this 45-minute HelpForce Live! session, we’ll introduce you to three online shoppers: Otis Outdoorsman, Wendy Watersports and Larry Luxury. We’ll explore how they prefer to shop and give you insights on how to tailor your online marketing strategies to connect and convert these three unique shopper demographics. You’ll learn: • The digital needs of three very different shoppers • Top online resources/websites customers are looking for your business on • Strategies for engaging and maintaining customers during their journey
