Tim Dutton, Technical Publications Manager for Genie Industries, understands the importance of providing accurate, regularly updated parts catalogs to his network of dealers. Genie is able to provide weekly replacement part information to their dealer network by using ARI’s Data Manager®, create PDF manuals on demand with ARI’s Data Publisher® and publish electronic parts catalogs using ARI’s PartSmart Web®. “Supporting our dealers after their original purchase has become a very obvious key part of our business. It’s so important to the growth and future of our company,” says Tim Dutton.


ARI’s Data Manager has given Genie the ability to provide accurate replacement part information to hundreds of dealers across the country. This allows the dealers to order new parts quickly and with confidence, ensuring that they continue to come to Genie for all their replacement part needs.

Over the last nine years working with ARI’s solutions, Genie has been able to strengthen its relationship with its network of dealers beyond measure.


Genie and the ARI team have established a relationship based on communication and the determination to build better solutions every step of the way.

“As we’ve gone through the years, we’ve improved our parts information, and now it’s pretty impressive. We started with producing 5,000 illustrated parts lists and are producing nearly 20,000 today. We have so much equipment in the ARI solution now, I can’t imagine better software to manage our needs. It just works so well.

Dutton shares advice for his colleagues looking for a solution to manage their parts data.

“You really need to understand what it is your distribution network needs. From there, the ARI team will make it happen. We asked for things ARI hadn’t begun working on yet, and somehow they made it work for us. It was remarkable.” – Tim Dutton, Technical Publications Manager for Genie Industries


ARI’s PartSmart Web solution has helped the Genie customer support team work more efficiently with thousands of parts in one easy-to-navigate system. This empowers the Genie team to quickly find accurate information for dealers seeking replacement parts. Genie dealers are also given access to the PartSmart Web eCatalog solution, giving them the ability to easily find and order the right part the first time to keep machines running and their customers satisfied.

Dutton also noted how important the flexibility offered by his ARI tools is.

“We understand that some customers need an online tool, while others would prefer a hard copy of the information. We needed the ability to create PDFs and to publish information about our genuine parts online, in real-time, and ARI’s suite of products gave us that.”

Ready to learn more about ARI’s dealer website solutions? Call us at 866.755.6040 to schedule a demo today!