Automated Email Marketing (AEM) tracks your website visitors’ actions and automatically follows up with leads who express interest in a unit, sending them custom emails tailored to their actions.
AEM can help you frame the digital path to purchase, with customized email strategies such as:
Turn interested leads into prospective buyers by sending them unit listings that match their interests and are linked to your VDP.
Retarget bounced leads (website visitors who didn’t convert) and encourage them to revisit the units that caught their interest.
Custom offers encourage leads to connect with your dealership to satisfy their interest in unit listings and service offerings.
Turn buyers into long-term customers by re-engaging your previous customer base and sending PG&A and maintenance offers.
Drive previous buyers back into your sales funnel with personalized offers to buy back their old unit or trade for an upgrade.
Routinely engage your full audience to market new inventory arrivals, promote additional services and share exciting news.
Collect customer information and encourage leads to return and purchase by sending automated email and text updates when prices drop, new inventory arrives or other changes occur.
Portside Marine launched Automated Email Marketing in August 2022 and has since seen a 22.5% increase in website leads and 61.3% increase in sessions.
- Portside Marine, Automated Email Marketing Customer
We'd love to show you how we can help you Sell More Stuff!™