Blog Divide and Conquer: Why Email Marketing Can Be Your Winning Strate …

You’ve got prospects, new customers, and returning customers who you’re trying to communicate and build relationships with. How do you turn prospects into new customers, who will then come back time and time again to join your other returning customers?

Webinar HelpForce Live! Google 201: How to Meet Google’s Expectation …

Learn what you can (and should) be doing to have your business rank higher on Google. Register Now

Webinar HelpForce Live! Google 101: Intro to Google

Google owns over 70% of search engine market share – more than Yahoo and Bing combined. Are you sending it the signals you need to get found by searchers? In the first installment of ARI’s Google Academy, ARI’s Director of Marketing Colleen Malloy and Director of Product Marketing Bill Wagner will walk you through what…

Webinar HelpForce Live! RV Dealers Ask the Experts

Back by popular demand, ARI’s “Ask The Experts” digital marketing roundtable addresses real dealer questions. If you want to drive more paying customers to your website to Sell More Stuff!™ online and in-store, you won’t want to miss this digital marketing Q&A event!

Webinar HelpForce Live! Is Your Website ROBO Ready?

With 8 out of 10 shoppers researching products online before ever stepping into your store, it is critical that your website is ROBO – Research Online, Buy Offline – ready!

Blog Not Paying for Social Media Ads? You Could Be Missing Out!

Facebook is arguably the best platform for social media advertising. The platform offers a variety of targeting options to help you reach your goals and connect with shoppers who are likely to buy from you. If that’s not enough to convince you, there are two major reasons Facebook advertising is a must for your digital…

Blog How Updating Your Digital Marketing Strategy Can Save You Time and …

Not convinced it’s worth the effort? Check out these three reasons you need to update your strategy, then join us for our next HelpForce Live! webinar, 4 Marketing Tactics Not To Waste Your Money On, to learn four common tactics that could be wasting your resources and what to replace them with….

Blog Dealer Q&A: How Can I Make Sure My Website Speed is Fast Enoug …

Q: I’ve been told that Google looks at my website’s speed as a factor for search engine rankings. What can I do to make sure that my site is fast enough for Google? A: Site speed is the time it takes your website to load and display in a user’s web browser, and it…

Blog How Facebook’s Reporting Errors Impact Your Business

We’ve pulled three of the errors that are most likely to impact your dealership. Keep reading to learn where Facebook messed up, how it impacted your Facebook presence, and how they’re making it right…

Blog How to Succeed in Holiday Season 2016

The people who come to your store or your website during the holiday season might not be your typical shoppers. It can be a big challenge for someone who’s never touched a motorcycle to pick out a fantastic gift for the bike lover in their life. Help them out by creating custom “Gift Guide” catalogs…

Blog 3 Customer Expectations Influenced By Other Stores

Expectations vary from customer to customer, but we’ve rounded up three common things shoppers look for from dealers like you and how you can make sure you’re dealership is keeping up with the competition and providing a great experience…

Blog The Importance of Complete Product Information

Your website provides a wealth of information about your dealership. It gives shoppers details about sales and promotions, the services you offer and what your dealership is like, but arguably the most important information your website provides is in-depth product details. Having complete product information on your website is a must. Your website is the online…

Blog Dealer Q&A: What Do I Need to Know to Get Started With Email M …

ARI’s director of product marketing, Bill Wagner, answers real dealer questions in this semi-regular blog feature. Keep reading for Bill’s take on what you need to know before starting an email marketing campaign. Q: I’ve been looking to start email marketing and would like to know how to go about building my mailing list. I’ve…

Blog 3 Ways to Engage In-Store Shoppers

Your shoppers do a lot of research before they ever set foot in your store. They use search engines, review sites, third-party sales sites, social media, videos and your website to learn about products and services that best fit their needs. But after they’ve narrowed their options to a few products, they’ll often take the show…

Blog What is Omni-Channel Marketing?

If you’re a regular reader of ARI’s blog, you know that the way your customers shop has changed (and is continuing to change) drastically over the years. Instead of picking up the YellowPages to find a local dealership or wandering into your store to browse what you have for sale, shoppers today reach for the…

Blog Micro-Moments & Mobile Shoppers: 3 Ways to Reach Device-Drive …

All of these actions – clicking on the Facebook photo, visiting your website, browsing inventory, and requesting information – are what Google calls “micro-moments”. As more and more shoppers go mobile, adjusting your digital marketing strategy to embrace micro-moments will be key to staying competitive. According to Google, 70% of smartphone owners who bought something in…

Blog 3 Things You Need to Know About Website Images

When shoppers visit your website, your ultimate goal is to persuade them to make a major purchase. Help your potential customers envision themselves with the latest and greatest unit you sell by including eye-catching imagery on your website. Here are three things you need to know about incorporating images on your website…

Blog Dealer Q&A: How Should I Handle 404 Errors on My Site?

Q: I got a message from Google that my site had an increase in 404 errors. What should I do? A: If you’ve received this type of message from Google, you must have set up and configured your Google Search Console (formerly Google Webmaster Tools) for your site. That’s great! Search Console is important for…

Blog 3 Ways to Improve Your Local Search Rank

Google’s been making some big changes lately, and they can help you reach more local customers if you play your cards right! Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. As a result, Google wants to provide the most relevant local results…

Blog Facebook’s Fight Against Ad Blockers: What You Need to Know

Over the last few weeks, Facebook has been in a heated battle with the ad blocking service Adblock Plus. Adblock Plus has been working on ways to allow Facebook users to block the advertising content that shows up in their news feeds and sidebars using a browser plug-in. So far, Facebook has been able to work…

Blog [Video] Real Dealer Insight: The Importance of eCommerce

Todd Hansen, owner of Otto Paap Outdoor Power in Franksville, Wisconsin, knows his ARI-powered eCommerce website helps set him apart from other dealers. Watch the video below for Todd’s insight on the importance of having an eCommerce presence. Ready to learn how ARI can help improve your online presence? Call us at 800.755.6040 or email sales@arinet.com.

Blog 3 Ways to Engage ROBO Shoppers

This year has been full of shake-ups for the HME industry. With the roll out of competitive bidding in January and the new question of how Rural Bid Implementation will impact your bottom line, it’s more important than ever to attract and keep more cash buyers. Today’s shoppers heavily research products and providers online before ever…

Blog Dealer Q&A: Do I Really Need a Website?

ARI’s director of product marketing, Bill Wagner, answers real dealer questions in this semi-regular blog feature. Keep reading for Bill’s tips on building a robust online presence. Q: I know that a lot of my customers can find businesses on Facebook, Google My Business and Yelp. With all of these new places to list my business, do…

Blog Why You Should Focus on Local SEO

According to a recent Brightlocal.com study, consumers will travel an average of 17 minutes from their location to reach a local business. This fact begs the question, is your search engine optimization (SEO) strategy too focused on reaching prospects that aren’t willing to make the journey to your location? If so, it’s time to start focusing…

Blog Reach More Shoppers by Boosting Social, Local and Mobile E …

Long gone are the days of paging through the newspaper to find a hot deal. According to a recent GE study, 79% of shoppers say they feel technology empowers them with the knowledge they are getting the best deal and 8 out-of 10 of those surveyed say they research a business online before making a purchase. Faced with…