Blog How Updating Your Digital Marketing Strategy Can Save You Time and …

Not convinced it’s worth the effort? Check out these three reasons you need to update your strategy, then join us for our next HelpForce Live! webinar, 4 Marketing Tactics Not To Waste Your Money On, to learn four common tactics that could be wasting your resources and what to replace them with…

Blog Not Paying for Social Media Ads? You Could Be Missing Out!

Facebook is arguably the best platform for social media advertising. The platform offers a variety of targeting options to help you reach your goals and connect with shoppers who are likely to buy from you. If that’s not enough to convince you, there are two major reasons Facebook advertising is a must for your digital marketing strategy.

Blog Dealer Q&A: How Can I Make Sure My Website Speed is Fast Enoug …

Q: I’ve been told that Google looks at my website’s speed as a factor for search engine rankings. What can I do to make sure that my site is fast enough for Google? A: Site speed is the time it takes your website to load and display in a user’s web browser, and it is…

Blog How Facebook’s Reporting Errors Impact Your Business

We’ve pulled three of the errors that are most likely to impact your dealership. Keep reading to learn where Facebook messed up, how it impacted your Facebook presence, and how they’re making it right…

Blog How to Succeed in Holiday Season 2016

The people who come to your store or your website during the holiday season might not be your typical shoppers. It can be a big challenge for someone who’s never touched a motorcycle to pick out a fantastic gift for the bike lover in their life. Help them out by creating custom “Gift Guide” catalogs…

Blog 3 Customer Expectations Influenced By Other Stores

Expectations vary from customer to customer, but we’ve rounded up three common things shoppers look for from dealers like you and how you can make sure you’re dealership is keeping up with the competition and providing a great experience…

Blog The Importance of Complete Product Information

Your website provides a wealth of information about your dealership. It gives shoppers details about sales and promotions, the services you offer and what your dealership is like, but arguably the most important information your website provides is in-depth product details. Having complete product information on your website is a must. Your website is the online…

Blog Dealer Q&A: What Do I Need to Know to Get Started With Email …

ARI’s director of product marketing, Bill Wagner, answers real dealer questions in this semi-regular blog feature. Keep reading for Bill’s take on what you need to know before starting an email marketing campaign. Q: I’ve been looking to start email marketing and would like to know how to go about building my mailing list. I’ve…

Blog 3 Ways to Engage In-Store Shoppers

Your shoppers do a lot of research before they ever set foot in your store. They use search engines, review sites, third-party sales sites, social media, videos and your website to learn about products and services that best fit their needs. But after they’ve narrowed their options to a few products, they’ll often take the show…

Blog What is Omni-Channel Marketing?

If you’re a regular reader of ARI’s blog, you know that the way your customers shop has changed (and is continuing to change) drastically over the years. Instead of picking up the YellowPages to find a local dealership or wandering into your store to browse what you have for sale, shoppers today reach for the…

Blog Micro-Moments & Mobile Shoppers: 3 Ways to Reach Device-Drive …

All of these actions – clicking on the Facebook photo, visiting your website, browsing inventory, and requesting information – are what Google calls “micro-moments”. As more and more shoppers go mobile, adjusting your digital marketing strategy to embrace micro-moments will be key to staying competitive. According to Google, 70% of smartphone owners who bought something in…

Blog 3 Things You Need to Know About Website Images

When shoppers visit your website, your ultimate goal is to persuade them to make a major purchase. Help your potential customers envision themselves with the latest and greatest unit you sell by including eye-catching imagery on your website. Here are three things you need to know about incorporating images on your website…