Boost Your Inventory: Using Craigslist to Drive Sales

Online-ShoppingThere aren’t many dealers who would turn down the opportunity to sell a few extra boats or motorcycles each month. With more shoppers than ever turning to the internet to begin the hunt for their next purchase, the easier you make it for them to find your in-stock inventory, the easier it will be to make those extra sales.

One simple way to draw extra attention to the models you have for sale is to list them on third-party sales channels like Craigslist. Listing your inventory on Craigslist can help you reach more potential buyers and generate more exposure for your business.

Third-party sales sites like Craigslist are some of the first places shoppers search when they’re in the market for new or used powersports, marine, RV or outdoor power equipment. In fact, Craigslist gets more than 50 billion page views each month. Shoppers can easily browse units from multiple dealers (and, in some cases, private sellers) to find the right fit for them, compare pricing and decide where to buy in their area.

There are four easy ways you can take advantage of all that Craigslist has to offer. Continue reading

Pump Up Your PPC Ads: Using Ad Extensions

Pay per click advertising is a must in today’s digital world – 81% of shoppers start their purchasing process by conducting online research, and many of those shoppers will use search engines to help find what they need. But how can you make your PPC ads stand out from the crowd?

Using ad extensions can help you pack even more helpful information into your PPC ads and make it easier for shoppers to take action directly from your ads. Google Ads offers a variety of extensions, and they’re free to add on to your PPC ads. Let’s take a closer look at a few of the most useful extensions and how they can help you drive more traffic from your PPC ads!



The Callouts extension adds an additional line of descriptive text to the bottom of your ad. You can use this text to highlight products and services you offer, like Ski-Doo snowmobiles or price matching. Up to four callouts can be shown per ad, making it easy for you to display any additional information you weren’t able to include in the text of your ad. Continue reading

Dealer Q&A: How Can I Grow My Facebook Following?

ARI’s director of product marketing, Using a smartphoneBill Wagner, answers real dealer questions in this semi-regular blog feature. Keep reading for Bill’s suggestions for how dealers can grow their Facebook following.

My dealership is in a fairly large city, but our Facebook page only has about 70 likes. The page has been up for over a year. What can we do to increase our number of Facebook followers?

I’ll make my best attempt to answer your question. But, before I start, I’d like to respond with a question for you to think about: Why do you have the goal of increasing the number of viewers for your Facebook-related activity? Answering that question will allow you to pick the tactics that can provide the best return for your business. Don’t chase more likes just to get more likes, focus instead on using Facebook as a tool to help promote your business and engage your local market. Continue reading

Not Paying for Social Media Ads? You Could Be Missing Out!

Using computer with chartsIf you’re not spending at least a small part of your marketing budget to advertise on social media, you could be missing out on valuable leads. Social media is increasingly pay-to-play. Creating a few posts each week about your products and sales doesn’t cut it anymore – you need to invest a segment of your marketing budget into your social media presence to see a strong ROI.

Facebook is arguably the best platform for social media advertising. The platform offers a variety of targeting options to help you reach your goals and connect with shoppers who are likely to buy from you. If that’s not enough to convince you, there are two major reasons Facebook advertising is a must for your digital marketing strategy. Continue reading

How Updating Your Digital Marketing Strategy Can Save You Time and Money

Piggy bank with coins.When was the last time you updated your digital marketing strategy? If it’s been a while or if you’re still investing in outdated tactics, you could be throwing your marketing budget down the drain. Don’t waste your time and money with digital marketing methods that aren’t giving you a strong return on investment.

Not convinced it’s worth the effort? Check out these three reasons you need to update your strategy, then join us for our next HelpForce Live! webinar, 4 Marketing Tactics Not To Waste Your Money On, to learn four common tactics that could be wasting your resources and what to replace them with. Continue reading

Dealer Q&A: How Can I Make Sure My Website Speed is Fast Enough for Google?

SpeedometerARI’s director of product marketing, Bill Wagner, answers real dealer questions in this semi-regular blog feature. Keep reading for Bill’s take on why Google is looking at your website speed, and how you can make sure your site is fast enough.

Q: I’ve been told that Google looks at my website’s speed as a factor for search engine rankings. What can I do to make sure that my site is fast enough for Google?

A: Site speed is the time it takes your website to load and display in a user’s web browser, and it is definitely an important metric for websites in 2017. The reason Google has been increasing its importance as a ranking factor is because your prospects and customers value it as well. Internet users typically have a very short attention span, and more options that may help them complete their search are just a click of the back button away. So, ensuring your website loads quickly for users is an easy way to better satisfy the needs of your users and send Google some positive signals about your website’s performance. Continue reading

How Facebook’s Reporting Errors Impact Your Business

Person analyzing data,         charts and graphs on a tablet.If you’ve been paying attention to your Facebook Insights, you might have noticed some drastic changes in the numbers over the last few months. Since September, Facebook has come forward multiple times to announce measurement errors in the data you see in Facebook Insights or in the Facebook Ad Manager.

We’ve pulled three of the errors that are most likely to impact your dealership. Keep reading to learn where Facebook messed up, how it impacted your Facebook presence, and how they’re making it right. Continue reading

How to Succeed in Holiday Season 2016

Holiday-Gifts-Under-TreeThe holiday season is just around the corner! We’re just a week away from Black Friday, and chances are your shoppers are getting amped up for their holiday shopping. How can you make sure they choose your dealership over the competition for their holiday shopping needs?

The people who come to your store or your website during the holiday season might not be your typical shoppers. It can be a big challenge for someone who’s never touched a motorcycle to pick out a fantastic gift for the bike lover in their life. Help them out by creating custom “Gift Guide” catalogs on your website featuring the perfect presents for shoppers with different interests (like a “Motorcycle Lover’s Gift Guide” and a “Snowmobiler’s Gift Guide”). Continue reading

3 Customer Expectations Influenced By Other Stores

While a shopper browses your Shopping online with credit carddealership in-store or online, they’re making a lot of comparisons. What they expect from their interactions with your business is based in large part on their experiences with other retailers. Meeting customer expectations and providing them with a great experience in your own store can go a long way to strengthen your customer relationships and drive sales.

Expectations vary from customer to customer, but we’ve rounded up three common things shoppers look for from dealers like you and how you can make sure you’re dealership is keeping up with the competition and providing a great experience. Continue reading

The Importance of Complete Product Information

Your website provides a wealth Man using tablet and laptopof information about your dealership. It gives shoppers details about sales and promotions, the services you offer and what your dealership is like, but arguably the most important information your website provides is in-depth product details.

Having complete product information on your website is a must. Your website is the online destination for your dealership, and you should treat it just the way you would a brick-and-mortar location. You wouldn’t spend money on a new dealership location just to leave it sit empty, would you? Leaving your inventory off of your website is doing just that!

Today’s ROBO (research online, buy offline) shoppers are doing more research than ever on the best product for their needs before setting foot in your store, and your website is a key part of their research process. After reading reviews and comparing models with help from search engines, social media and third-party sales sites, shoppers browse your site looking for product prices, specs and photos. If they can’t find that information, they’ll likely choose to shop with a competitor instead. Continue reading

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